Project
 In ▪ Situ Memory Preservation

DescriptionA conceptual project that transforms acrylic into a system for preserving and accessing memories through a physical artifact in a narrative space. Centered around an encoded acylic key, the project combines product design, branding and packaging, and environmental design into a cohesive experience inspired by the experience economy.





Year Spring 2026

Project TypeProduct, Service, and Experience Design FocusesBrand Identity
Packaging
Environmental Design
Concept Development

Refers to something existing in its original place or  context.

Memory is framed as something contextual, where each notch on the key  activates a moment that existing in relation to space and experience.


Logo and Color Palette:


Logo Display Fonts and Text Font:



Design Langauge:

Brand Logo: 
Combines the curving form derived from the “i” ligature with the brand name and square geometry, creating a mark that balances fluidity and structure.

Square and Triangle Geometry: 
Squares reference fragmentation, distortion, and interruption, while triangular forms evoke light, refraction, and the prism-like qualities of acrylic.

Curving Line Graphics: 
Connecting line motifs function as visual pathways between memory fragments, suggesting continuity, reconstruction, and the fluid movement between past and present experiences.

Narrative Environment Development:
The environment is designed as an immersive and accessible memory-preservation space. Upon entering, users encounter the product display wall and central display column before moving to the digital touchscreen station, where memories are encoded into personalized acrylic keys. The experience concludes in private and group replay rooms, where inserted keys activate immersive projections that allow memories to be revisited and shared.



The Living Principles and Product Life Cycle:











© 2026 Ekaterina Iskanderova. All rights reserved.