Project
Audio Technica Brand Strategy

DescriptionAn exploration of an audio company, Audio Technica, focusing on brand strategy and their audience. Insights into the research informed the curation of three distinct personas—Emerging Artist, Concert Lover, and Tech Enthusiast, each representing a segment of the brand’s audience and their motivations.

Year Fall 2025

Project TypeBrand Strategy and Persona Development

FocusesBrand Strategy
Persona Design
Concept Development